Small Business SEO Setup

On-Page SEO (Home Page Only):

• Keyword research and selection of focus keywords for the home page.

• Optimisation of H1–H6 headings.

• Image alt text optimisation for all home page images.

• Meta title and meta description creation.

• URL structure optimisation.

• Social share setup with OG image for better visibility on social media.

 

Search Engine & Analytics Setup:

• Google Search Console setup, site indexed, and sitemap submitted.

• Bing Webmaster Tools setup, site indexed, and sitemap submitted.

• Google Analytics setup and linked to your website.

• Microsoft Clarity setup for user behaviour tracking.

 

Reporting & Verification:

• Perform a full site scan to check indexing, crawl errors, and SEO performance.

• Verification that all tools are connected and functioning correctly.

1. Questionnaire – Identify focus keywords, target audience, and business goals.

2. Implementation – On-page SEO for the home page, metadata, headings, images, and URL structure are optimised.

3. Search Console & Analytics Setup – Google & Bing accounts, sitemaps, and tracking tools are set up and verified.

4. Handover reports – Site scan performed, indexing verified, and Clarity tracking confirmed.

Most small businesses have a great website but struggle to get found online. Without proper SEO setup, your site may not appear in search results, meaning potential customers can’t discover your business.

This one-time SEO setup lays the foundation for long-term success by ensuring your home page follows search engine best practices, tracks visitor activity, and is properly indexed across Google and Bing. It’s the essential first step to getting noticed, understanding your audience, and growing your business online.

✔ Improved visibility in Google and Bing search results

✔ A fully optimised home page built around strategic keywords

✔ Increased website traffic and better click-through rate

✔ Accurate analytics and tracking to measure visitor behaviour

✔ Faster indexing and better performance across search engines

✔ Stronger online presence and credibility for your small business