Website Design Proposal Prepared for {{client.fullName}}

Date: {{proposal.createdDate}}
Prepared by: Carla Algie at CC Website Design
Contact: info@ccwebsitedesign.com

Introduction

I’m Carla from CC Website Design, a certified Wix Velo Expert and Wix Legend Partner. I am here to help you believe in your business, trust your vision, and feel confident showing up online. I know how overwhelming the digital world can feel, so I make it simple, strategic, and stress-free — empowering you with the tools, clarity, and confidence to grow.

Thank you for the opportunity to submit a proposal for your website design project.

Project Goals

The aim of this project is to design and develop a website that:

✔ Represents your brand identity clearly

✔ Mobile-responsive user experience

✔ Supports your business goals

✔ Is easy for you to manage and update

✔ Is optimised for search engines (SEO)

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Inclusions

Backend Basics

Site Information & SEO Settings – Setting up your site title, tagline, favicon, and global SEO defaults.
Domain Connection – Connecting your custom domain securely and correctly to your new website.
SSL Certificate Setup – Enabling the HTTPS secure padlock so your site is safe for visitors.
Email & Form Routing – Making sure all forms send submissions to the right email inbox
Time Zone & Regional Settings – Setting the correct location, time, currency, and language

Business Information – Adding your contact info to global site settings so it’s consistent everywhere.

Social Media Links – Connecting your social profiles so your brand is cohesive across all platforms.
404 Page Setup – Creating a branded error page for a better user experience if someone lands on a broken link.
Performance & Security Settings – Optimising cache, loading speed, and site security options.

SEO Essentials

SEO Research & Strategy – Identifying keywords, competitors, and opportunities
Site Indexed on Google – Submitting your site to Google so it appears in search results.
On-Page SEO Optimisation – Meta titles, meta descriptions, focus keywords, and OG image.
Google Analytics Setup & Installation – Tracking website performance and user behaviour.
Google Business Profile Setup, Optimised & Linked – Enhancing your local presence
Bing Webmaster Tools Indexed & Linked – Expanding your reach across Bing search results.
Microsoft Clarity Integration – Heatmaps and session insights to understand user interactions.
Social Media Connections – Linking your social platforms to improve trust and visibility.
Reports & Tracking – Providing ongoing insights into website traffic and performance.

Research & Strategy

Competitor Analysis – Identifying strengths and weaknesses of competitors to inform strategy.

Customer Journey Mapping – Understanding how your audience interacts with your brand online.

SWOT Analysis – Assessing internal strengths, weaknesses, opportunities, and threats.

Industry Research – Exploring trends, opportunities, and best practices in your market.

Target Audience Research – Defining your ideal customers and their needs.

Brand Strategy Workbook – Documenting your brand positioning, messaging, and goals.

Website Workbook – Planning your website structure, content, and functionality.

Website Essentials

Up to 8 Core Website Pages – Professionally designed and structured for your business needs.
On-Brand Fonts, Colours & Visual Design – Styled to match your brand identity seamlessly.
Mobile-Optimised Responsive Design – Ensuring your site looks perfect on all devices.
2 x Rounds of Revisions – Refinements to ensure the final design feels just right.
Impactful Royalty-Free Images – High-quality visuals selected to enhance your content.
Semi Done-For-You Copywriting – Assisting with refining and elevating your key page content.
Bespoke Page Layouts – Custom-crafted layouts tailored specifically to your brand and goals.

SEO Essentials

SEO Research & Strategy – Identifying keywords, competitors, and opportunities
Site Indexed on Google – Submitting your site to Google so it appears in search results.
On-Page SEO Optimisation – Meta titles, meta descriptions, focus keywords, and OG image.
Google Analytics Setup & Installation – Tracking website performance and user behaviour.
Google Business Profile Setup, Optimised & Linked – Enhancing your local presence
Bing Webmaster Tools Indexed & Linked – Expanding your reach across Bing search results.
Microsoft Clarity Integration – Heatmaps and session insights to understand user interactions.
Social Media Connections – Linking your social platforms to improve trust and visibility.
Reports & Tracking – Providing ongoing insights into website traffic and performance.

Investment

3 x $1265.00 Installments

Total Investment to get your business showing up online, professionally AU $3795.00 + gst

Installment 1:

Upon acceptance of proposal

Installment 2:

3 Weeks after deposit is paid

Installment 3:

6 Weeks after deposit is paid or upon completion whichever comes first

Payment methods include bank transfer or credit/debit card

Add On's

What’s Included

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Business Foundations

✓ Domain connection setup

✓ SWOT analysis

✓ Customer journey mapping

✓ Email connected and synced

✓ Business Profile & SMART Goals

Brand Clarity

✓ Brand Clarity

✓ Ideal Client Profile

✓ Brand Voice & Messaging

✓ Positioning & Differentiation

✓ Visual Direction

Backend Basics

✓ Site Information

✓ Business Information

✓ Email & Form Routing

✓ Time Zone & Regional Settings

✓ Social Media Links

Custom Wix Website

✓ Semi-done for you copy

✓ Up to 10 Fully Designed Pages

✓ Website Planner

✓ Professional Stock Images

✓ 2 rounds of revisions included

Research & Strategy

✓ Competitor analysis

✓ Sitemap Planner

✓ Content Audit

✓ Target audience research

✓ Industry Research

SEO Foundations

✓ Google Business Profile

✓ Bing Webmasters

✓ Microsoft Clarity

✓ Site Indexed on Google

✓ Google Analytics